Resources

Fertility Marketing Resources

Practical guides on IVF marketing, ad performance and patient acquisition for fertility clinics.

August 28, 2026·14 min read

Best Surrogacy Marketing Agencies in 2026: Top 7 Compared

Discover the best surrogacy marketing agencies in 2026. Compare the top leading agencies for surrogate lead generation, SEO, paid ads, etc.

August 25, 2026·4 min read

4 Marketing Mistakes Every Fertility Clinic Makes (And How to Fix Them in 90 Days)

Many fertility clinics are losing potential patients before they ever reach a consultation, not because their clinical outcomes are poor, but because their marketing and patient experience have hidden gaps. From inaccurate attribution and weak social media strategies to frustrating front-desk experiences and outdated acquisition tactics, these mistakes can quietly limit growth. The good news? Most can be identified and fixed within 90 days. Here are four of the biggest fertility marketing mistakes clinics make, and the practical steps to turn each one into an opportunity for more qualified patients and sustainable growth.

August 14, 2026·3 min read

What Fertility Clinics Can Learn from Maven’s $1B Model

The fertility industry is changing, and most clinics are still playing by yesterday’s rules. Maven Clinic has already shown what happens when fertility care moves beyond procedures and starts solving the bigger problems patients and employers actually care about: cost, convenience, outcomes, and continuity of care. But here’s the uncomfortable question: what happens when employers start choosing fertility providers based on these factors, not just success rates? In this article, we break down five strategies behind Maven’s growth and show how fertility clinics can adapt them to attract more patients, reduce dropouts, increase transparency, and become the kind of provider employers want on their benefits plan.

July 13, 2026·7 min read

Google Ads vs. Meta Ads for Fertility Clinics: Where to Invest Your Budget in 2026

Google Ads and Meta Ads serve different purposes in fertility marketing. One captures high-intent patients ready to book, while the other builds awareness and trust throughout the patient journey. In this article, we explore where each platform fits, compare real-world performance, and share how clinics can allocate their marketing budget for maximum ROI in 2026.

July 03, 2026·5 min read

IVF Ads Not Converting? Here's What's Broken (And How to Fix It)

Spending thousands on IVF ads but not getting consultations? Discover why fertility clinic ads fail, how to improve lead quality, and proven strategies that increase patient conversions.

June 29, 2026·4 min read

Cost of IVF Marketing: Agency vs In-House vs AI (2026 Guide)

Discover the true cost of IVF marketing in 2026. Compare in-house teams, AI tools, and specialized agencies to see which delivers the best ROI and patient acquisition results.