
What Fertility Clinics Can Learn from Maven’s $1B Model
The fertility industry is changing, and most clinics are still playing by yesterday’s rules. Maven Clinic has already shown what happens when fertility care moves beyond procedures and starts solving the bigger problems patients and employers actually care about: cost, convenience, outcomes, and continuity of care. But here’s the uncomfortable question: what happens when employers start choosing fertility providers based on these factors, not just success rates? In this article, we break down five strategies behind Maven’s growth and show how fertility clinics can adapt them to attract more patients, reduce dropouts, increase transparency, and become the kind of provider employers want on their benefits plan.
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