What Fertility Clinics Can Learn from Maven’s $1B Model

The fertility industry is at a crossroads. As patient expectations evolve and employers drive benefit decisions, clinics must adapt, or risk falling behind. Maven Clinic, now valued at over $1 billion, offers a blueprint for sustainable growth by addressing unmet needs. Here’s how your practice can implement their proven strategies.

1. Shift from Fee-for-Service to Value-Based Care

Maven’s success hinges on outcomes-based pricing—getting paid when patients succeed, not just for procedures. Their data shows:

• 30% of users avoid IVF through early interventions (ovulation tracking, thyroid optimization)

• Employers save 22% on fertility costs while improving patient satisfaction by 41%

Action Steps for Clinics:

✅ Launch a "Pre-IVF Optimization Program" with bundled pricing

✅ Partner with local employers to pilot risk-sharing contracts

2. Target Employers—Your New Key Customers

94% of employees stay longer at companies with fertility benefits (Willis Towers Watson). Maven’s 2,000+ corporate clients signed on because they solved:

• Cost predictability: No surprise $30K IVF bills

• Employee retention: Every $1 spent on fertility benefits saves $3.78 in turnover costs

• Legal compliance: Avoiding discrimination claims

Clinic Must-Dos:

✔️ Audit services for employer appeal (e.g., guaranteed cycle pricing)

✔️ Train staff on benefits navigation (most can’t explain CPT codes to HR)

3. Reduce Dropouts with a “Virtual Quarterback”

Maven’s dedicated care coordinators cut no-shows by 37% by:

• Triaging patients to the right pathway within 72 hours

• Managing 30+ specialist touchpoints (genetic counselors, therapists)

• Solving logistical hurdles (insurance, scheduling)

Real-World Impact:

A Boston clinic reduced patient dropout rates from 28% to 9% in 6 months using this model.

Implement Now:

🔹 Hire a fertility concierge (even part-time)

🔹 Use digital intake to flag at-risk patients early

4. Leverage Transparency to Attract Patients

Maven’s top network clinics outperform competitors by:

• Publishing real-time consultation availability

• Offering fixed-price packages (with money-back guarantees)

• Sharing anonymized cycle data with employers

Result: 2.3x more employer-referred patients than non-transparent clinics.

Your Move:

📌 Create a "Your First IVF Cycle" pricing page

📌 Train physicians to discuss costs before Day 1 stims

5. Build a Hybrid Clinic for 2025

The future belongs to clinics that:

• Digitize front-end: 60%+ consults via telehealth

• Specialize back-end: Dominate a niche (e.g., PCOS, RPL)

• Wrap services: Add coaching/mental health (19% higher pregnancy rates per ASRM)

Hard Truth: When employers design benefit plans, will your clinic be on their spreadsheet, or their "avoid" list?