What Fertility Clinics Can Learn from Maven’s $1B Model
The fertility industry is at a crossroads. As patient expectations evolve and employers drive benefit decisions, clinics must adapt, or risk falling behind. Maven Clinic, now valued at over $1 billion, offers a blueprint for sustainable growth by addressing unmet needs. Here’s how your practice can implement their proven strategies.
1. Shift from Fee-for-Service to Value-Based Care
Maven’s success hinges on outcomes-based pricing—getting paid when patients succeed, not just for procedures. Their data shows:
30% of users avoid IVF through early interventions (ovulation tracking, thyroid optimization)
Employers save 22% on fertility costs while improving patient satisfaction by 41%
Action Steps for Clinics:
✅ Launch a "Pre-IVF Optimization Program" with bundled pricing
✅ Partner with local employers to pilot risk-sharing contracts
Implementing these kinds of patient-focused programs requires not just clinical expertise, but also strong IVF marketing to communicate value clearly to both patients and employers.
2. Target Employers—Your New Key Customers
94% of employees stay longer at companies with fertility benefits (Willis Towers Watson). Maven’s 2,000+ corporate clients signed on because they solved:
Cost predictability: No surprise $30K IVF bills
Employee retention: Every $1 spent on fertility benefits saves $3.78 in turnover costs
Legal compliance: Avoiding discrimination claims
Clinic Must-Dos:
✔️ Audit services for employer appeal (e.g., guaranteed cycle pricing)
✔️ Train staff on benefits navigation (most can’t explain CPT codes to HR)
For many practices, winning employer contracts comes down to having a clear IVF marketing strategy that positions the clinic as a cost-saving partner.
3. Reduce Dropouts with a “Virtual Quarterback”
Maven’s dedicated care coordinators cut no-shows by 37% by:
Triaging patients to the right pathway within 72 hours
Managing 30+ specialist touchpoints (genetic counselors, therapists)
Solving logistical hurdles (insurance, scheduling)
Real-World Impact:
A Boston clinic reduced patient dropout rates from 28% to 9% in 6 months using this model.
Implement Now:
🔹 Hire a fertility concierge (even part-time)
🔹 Use digital intake to flag at-risk patients early
4. Leverage Transparency to Attract Patients
Maven’s top network clinics outperform competitors by:
Publishing real-time consultation availability
Offering fixed-price packages (with money-back guarantees)
Sharing anonymized cycle data with employers
Result: 2.3x more employer-referred patients than non-transparent clinics.
Your Move:
📌 Create a "Your First IVF Cycle" pricing page
📌 Train physicians to discuss costs before Day 1 stims
Digital transparency is increasingly tied to effective digital marketing for fertility clinics, ensuring patients and employers find and trust your services.
5. Build a Hybrid Clinic for 2025
The future belongs to clinics that:
Digitize front-end: 60%+ consults via telehealth
Specialize back-end: Dominate a niche (e.g., PCOS, RPL)
Wrap services: Add coaching/mental health (19% higher pregnancy rates per ASRM)
Hard Truth: When employers design benefit plans, will your clinic be on their spreadsheet, or their "avoid" list?
Ready to Build Your Clinic's Future?
Implementing a modern marketing strategy for an IVF clinic like Maven's requires a shift in approach. You’ve just seen how the right systems can plug the leaks in your patient journey, keeping more of the leads you already pay to acquire.
At IVFgrowth, we help fertility clinics turn these systems into an engine for predictable, high-quality new patient bookings month after month. Our specialized IVF marketing strategies are designed to attract both direct patients and employer partners.
If your clinic is ready to stop losing leads and start filling your schedule with patients who are ready to move forward, let’s talk. Explore our proven IVF marketing plan at IVFgrowth to see how we can help you grow.
